Today, I want to guide you through the lessons I picked up in small CRE deals, not just how to market properties but how the right tactics can make even modest listings stand out and sell.
Today, I want to guide you through the lessons I picked up in small CRE deals, not just how to market properties but how the right tactics can make even modest listings stand out and sell.
Today I want to show you not just that depreciation is a deduction but how it can significantly shape the financial results of your CRE investments.
Hey there, fellow real estate pros and future CRE rockstars!
After nearly two decades in the commercial real estate (CRE) industry, I’ve learned a lot about what makes deals happen and what makes deals fall through.
And if there’s one shift, I’ve seen that completely changed the game, it’s the rise of social media marketing.
Listen, I get it.
When you’re juggling listings, meetings, negotiations, and client relations, thinking about Instagram reels or LinkedIn posts can feel… almost ridiculous. But here’s the reality: social media isn’t a side hustle anymore. It’s a core business strategy.
Today, I’m pulling back the curtain and sharing exactly how social media is reshaping the CRE world and how you can make sure you’re not just keeping up but staying ahead.
Let’s jump in!
Once upon a time, commercial real estate was a strictly relationship-driven business built on face-to-face meetings, cold calls, and handshakes.
That world isn’t gone but it’s evolved.
Today, your digital presence is your first impression.
According to the National Association of Realtors (NAR) 2024 Commercial Real Estate Trends Report, over 80% of investors, tenants, and corporate decision-makers begin their property search and due diligence online.
And guess what?
More than half of them will check out your social media profiles before they ever pick up the phone to call you.
Social media has become the new referral network, the new billboard, and the new open house all rolled into one.
If you’re not actively shaping your online brand, you’re leaving deals and dollars on the table.
Pro Tip: Google your name and your business name once a month. See what shows up because that’s exactly what your potential clients are seeing!
Let’s face it: trying to be everywhere at once will burn you out fast.
The good news?
You don’t have to be everywhere, but you must be where it matters most for CRE.
Here’s where I see the most traction:
Pro Tip: Start by mastering one platform first before expanding to others. It’s better to dominate one channel than post mediocre content everywhere.
If you’re worried, you’ll need a full-time video crew to make an impact relax.
Authenticity wins over perfection every time.
Here’s the content that consistently delivers results for CRE professionals:
Pro Tip: Don’t overthink video! Use your smartphone, good lighting, and a clear message that’s 90% of the battle right there.
One of the biggest mindsets shifts I had to make early on?
Stop chasing viral moments. Start building a visible brand.
According to the HubSpot 2024 Social Media Trends Report, companies that posted consistently (3–4x per week) saw 300% higher engagement than those who posted only when they “felt inspired.”
Real estate especially commercial real estate is a long game.
It’s not about getting 100,000 views overnight.
It’s about becoming the first name someone thinks of when they’re ready to move, invest, expand, or relocate.
Small, consistent efforts build massive results over time.
Pro Tip: Batch your content creation once a week. Recording 4–5 short videos at once saves you hours and keeps you ahead of schedule.
I’ll be honest: when I first started integrating social media into my strategy, it felt awkward.
But over time, I found a rhythm that works:
Pro Tip: Repurpose one piece of content into 3-4 formats. One video tour can become a YouTube post, Instagram Reel, LinkedIn article, and a TikTok, all with slight tweaks!
I’ll say it again because it’s so important: social media is no longer optional in commercial real estate.
It’s an essential tool for relationship-building, prospecting, education, branding, and ultimately closing deals.
You don’t have to be perfect.
You just have to be present, authentic, and consistent.
Start today.
Even if it’s one post a week. Even if it’s one quick market tip.
The key is momentum, and I promise, you’ll thank yourself a year from now.
You’ve got this.
Let’s dominate the CRE world — both online and offline!
Pro Tip: Progress beats perfection. Focus on showing up even if it’s not perfect because momentum creates mastery.
At CRE Content Pro, we help commercial real estate brokers turn industry expertise into market authority. If you’re ready to position yourself as a tech-savvy thought leader and drive real results, let’s create content that elevates your brand and closes more deals.