How Social Media Can Transform a CRE Broker’s Career
3 Crazy Highlights You Can’t Ignore
• 92% of real estate professionals use social media for marketing, and 78% say it generates leads.
• 31% of real estate leads now come from social media, with 60% converting within 30 days.
• Listings with video content get over 400% more inquiries than static posts.
I Hit a Wall Before I Learned the Power of Social Media
I remember feeling stuck. I’d post a property or market insight and hear crickets. I knew my content was good. But no likes, no DMs, no inquiries. I wondered if social media was just a shiny distraction.
Then I looked at the data. Agents who use social media every day get results. People research brokers online before they ever pick up the phone. In fact, 82% of real estate businesses now use social media to promote their services, and 57% use it daily as part of their business strategy.
If you’re a CRE broker thinking “my audience isn’t online”, I used to think that too. But decision-makers are online — especially on LinkedIn and Instagram — and they’re watching how you show up.
My Go-To Tips for Building a Killer Social Media Profile
Here’s the real advice I wish someone gave me when I started:
1. Choose the Right Platforms
You don’t need every app. Focus where your audience is. For CRE, that’s usually LinkedIn, Facebook, Instagram, and YouTube.
2. Be Consistent
Posting once a month won’t cut it. Aim for daily posts or at least consistent support content each week. Posting often boosts visibility and keeps you top of mind.
3. Lead With Video
Video gets attention. Agents who use video see way more leads than those who stick with text and photos. Listings with video get 400% more inquiries.
4. Optimize Your Profile
Your bio should clearly say who you are, what you do, and where you operate. Use a professional photo, link to your website, and include a simple call to action.
5. Offer Value Every Time
Teach something. Share market trends, rent rates, deal tips, investor strategies — not just listings. Helpful content builds authority.
6. Use Hashtags and Local Tags
Hashtags help your posts get discovered. Local tags tell the algorithm this content matters to people in your market.
7. Engage Like a Pro
Reply to comments, answer DMs, and talk back to the people who interact with you. That’s how you build trust and rapport.
8. Track What Works
Look at your analytics. See what posts bring clicks and contacts, and do more of that.
Here’s What Happens When You Show Up Online
More Eyes on Your Brand
People expect brokers to have a strong online presence. 71% of buyers are more likely to work with agents who have strong social profiles.
Better Leads
Social media accounts for a huge chunk of leads now. 31% of real estate leads come from social media, and many convert fast.
Higher Engagement Means More Trust
People want personality and expertise — not corporate silence. When you show who you are and what you know, prospects warm up before they even call.
Lower Marketing Costs
Organic social media can reduce your reliance on expensive ads or print. A good post can replace a $100 print ad or a pricey email blast.
Don’t Sleep on It! Social Media Can Be Your Game Changer
Social media doesn’t have to feel confusing or overwhelming. I would post listings. I would share wins. I would even write market updates. And still, nothing happened. No engagement. No inbound inquiries. Just silence.
The truth is simple. Being good at brokerage is not enough anymore. If people cannot see you, they cannot trust you. And today, visibility equals opportunity.
If you want done-for-you content, social calendars, and templates made for CRE brokers and agents, check out crecontentpro.com. It’s where I get mine when I want quality content without the stress.
You don’t have to figure it all out alone. Let’s build your presence and grow your pipeline together.