Case Study
New York-based Brokers Partner with CRE Content Pro to Amplify Digital Presence and Thought Leadership
The Challenge
Two New York City-based commercial real estate brokers, Andreas Nakos and Steven Llorens, faced a major hurdle in their digital marketing efforts. With limited time and resources, they struggled to establish an effective presence across social media platforms. They understood that staying relevant and visible was key to maintaining relationships with clients, attracting new business, and positioning itself as an industry leader. However, they lacked the expertise and capacity to produce engaging content, conduct in-depth market research, and manage their website and social platforms.
To overcome these obstacles, they sought a digital marketing firm that could handle content production, graphics, research, video creation, and web development. Their goal was to increase visibility, provide value to their audience, and establish themselves as a thought leader in commercial real estate by offering timely and insightful market trends and forecasts.
Andreas and Steve decided to collaborate with an agency that has both the subject matter expertise in the CRE community and in content creation.
Steven LLorens
Licensed Associate Real Estate Broker
Andreas Nakos
Licensed Real Estate Salesperson
New York City Commercial Real Estate Advisors
The Solution
They partnered with CRE Content Pro, a digital marketing agency specializing in the commercial real estate sector, which helped them conceptualize, design, create and promote the brand: New York City Commercial Real Estate Advisors (NYCCREA).
CRE Content Pro’s approach began with a thorough understanding of the broker’s goals. First, they conducted research on the latest commercial real estate trends, market conditions, and relevant news reports. Then, the team took charge of content creation, developing a wide range of materials including articles, graphics, videos, and commentaries designed to inform and engage the broker’s audience through their newly branded NYCCREA.
While the NYCCREA brokers provided guidance on significant topics, CRE Content Pro managed the entire digital marketing strategy, including a digital audit of the advisors’ current online presence, social media management, and website development. CRE Content Pro customized each piece of content to fit the platform it was posted on, ensuring that information was both engaging and accessible to the target audience.
The Results
1. Increased Public Engagement and Visibility
NYCCREA saw a surge in social media engagement, helping them stay relevant in the competitive commercial real estate space. The consistent flow of market insights, informative articles, and visual content captured the attention of potential clients, real estate professionals, and the general public.
2. New Referrals for Residential Brokers
The fresh content sparked interest from residential brokers, who began reaching out to NYCCREA for information or referral opportunities, expanding their influence beyond just the commercial sector.
3. Positioned as a Resource for Prospective Clients
By offering timely, relevant insights, NYCCREA became a go-to resource for individuals and businesses looking for reliable CRE information. This thought leadership translated into higher credibility and client referrals.
4. Focused Time on Core Business Activities
With CRE Content Pro handling content creation and social media, NYCCREA was able to focus more on lead generation, transaction management, and deal closing—activities that directly contributed to revenue growth.
5. Website Traffic Growth
NYCCREA’s website experienced a significant boost in traffic, with a total of around 2,000 page views across 60 posts. The site attracted 92% new visitors, while the average session duration increased by 91% compared to the previous month.
6. Expanded Social Media Reach
Across Instagram, Facebook, and LinkedIn, NYCCREA amassed over 2,000 combined followers, leading to a steady stream of engagement from diverse audiences in the real estate community.
7. Larger Network of Connections
NYCCREA has built connections with commercial real estate professionals and clients on social media through its informative content materials that foster credibility, enhance visibility, and position the agents and brokers as industry leaders, ultimately driving engagement and generating valuable business opportunities.
