Steven Llorens has worked in the commercial real estate (CRE) industry for over a decade. Four years ago, he observed a gap: while residential brokers and agents actively leveraged social media to expand their reach, commercial brokers lagged in terms of digital marketing. Residential real estate agents have been maximizing social media to market properties and build personal brands, but this wasn’t the norm in the commercial world. Steve recognized an untapped opportunity for CRE professionals to harness the power of digital marketing and elevate their business visibility.

The rapid growth of social media has revolutionized marketing for residential real estate brokers, yet commercial real estate was left behind. Although several companies address the needs of residential brokers in the digital space, Steve saw that there was no turnkey solution available for CRE brokers to manage their social media presence professionally. CRE brokers face unique challenges—primarily, a lack of time to create and maintain their online brand. Steve realized this gap could be filled by providing expert content creation and social media management specifically tailored to commercial brokers. His goal: help CRE professionals educate clients, build trust, and grow their business.

With several successful ventures under his belt, Steve knew he couldn’t do it alone. He decided to partner with Jimmy Timmins of Xelure Technologies to create a specialized digital marketing business for CRE professionals. Together, they built CRE Content Pro, a platform to provide high-quality, tailored content for commercial brokers, addressing the specific needs of the CRE market.

CRE Content Pro hires full-time content creators with a deep understanding of CRE, ensuring clients don’t have to invest additional time in training freelancers or editing AI-generated content. This specialization is positioned as a unique value proposition for brokers and industry professionals who need content creators familiar with CRE’s nuances. This collaborative approach allows us to create customized content for any CRE broker—whether they specialize in industrial, retail, office, mixed-use, multi-family, or investment properties. Our team handles every aspect of digital marketing, from content creation to video production, animation, research, and social media management.