The Best Guide for CRE Brokers: How to Make Videos with Your Phone
Commercial real estate isn’t for the faint of heart. Between managing tenants, juggling leases, overseeing inspections, showing properties, and handling endless admin work—it’s no wonder many brokers struggle to find time for marketing. Yet, today’s tenants and investors expect immersive, high-quality visuals that tell a story.
Too often, listings still rely on static photos or generic descriptions. That’s not just a missed aesthetic opportunity—it’s a missed deal.
Consider these numbers:
- Listings with video receive 403% more inquiries than those without (REsimpli).
- Only 38% of agents use video for their listings—and just 9% create their own videos (PhotoUp).
At CREContentPro, we’ve seen how brokers who embrace video outperform their competition. And the best part? You don’t need a film crew to get started—your smartphone is all you need.
Here’s how top-performing brokers are creating high-impact videos using simple, repeatable workflows.
8-Step Guide
| Step | What to Do | Why It Matters / Supporting Stat |
| 1. Plan the Tour & Script | Walk through the property first, decide the sequence (exterior → lobby → common areas → units → amenities), note key talking points, and write a short script. | Viewers spend 5–10x longer on listings that include video tours. |
| 2. Clean, Stage & Light | Always check your camera — lower the brightness if the image is too white, increase it or add more light if it’s too dark. | Listings with well-lit visuals sell or lease 32% faster. |
| 3. Use a Stabilizer or Gimbal | Keep footage steady with a tripod or stabilizer. Avoid shaky handheld shots. With a gimbal, a pivoted support that permits rotation of an object to deliver smooth, sweeping footage. | Polished video content drives up to 118% more engagement. |
| 4. Shoot in High Resolution | Record in 4K at 30 FPS or 1080 at 30–60 FPS, and keep your camera in one orientation—preferably vertical for social media. | Viewers retain 95% of a message from video versus 10% from text. |
| 5. Capture Exterior & Context Shots | Don’t be afraid to move the camera—just do it slowly and keep it as steady as possible. | 86% of shoppers use video to research a community or area. |
| 6. Add Voice-over or Text Overlays | Include narration or on-screen specs (sq. ft., ceiling height, lease type). | Walkthrough videos increase buyer confidence by 28%. |
| 7. Keep It Concise | 1–2 minutes for smaller properties; 3–4 minutes for large ones. Lead with the strongest visuals. | 58% of buyers expect video for listings they consider. |
| 8. Edit Professionally | Trim unnecessary parts, balance color, add royalty-free music, transitions, and your logo. | Listings with video generate 49% more qualified leads. |
The Measurable Impact
When brokers apply this workflow, the results are undeniable:
| Metric | Before Using Our Own Videos via Smartphone | After (or Industry Expectation) |
| Number of Inquiries per Listing | Modest, mostly from brokers networks or referrals | Increased by 3-5x; listing video properties tend to get 403% more inquiries per data. |
| Time on Market (for Lease / Sale) | Long duration—weeks to months | Faster—listings with good video sell up to 31% faster than without. |
| Owner / Tenant Leads Quality | Varied — lots of low-intent inquiries | Better qualified leads; industry stats show 49% more qualified leads when video is used. |
| Brand / Credibility Perception | Basic photos & descriptions — often overlooked | Agents using video are preferred by 73% of homeowners. |
| Visibility / SEO / Online Reach | Limited organic reach from static content | Video content boosts traffic (e.g. up to 157% more from search engines) and increases engagement significantly. |
Video marketing isn’t theory—it’s tangible ROI. Brokers who invest a few hours in shooting and editing consistently see more traffic, stronger leads, and faster deal cycles.
The Easier Way from Us
For brokers ready to elevate their digital presence without losing focus on the dealmaking, CREContentPro offers the complete solution.
Our team specializes in helping commercial real estate professionals:
- Produce high-quality property videos that convert leads faster
- Develop custom marketing content—from blogs and photos to event recaps and market reports
- Scale visibility across social platforms and websites with cohesive branding
We live and breathe CRE. Our strategies are built for brokers who want to dominate their markets with strong digital visibility and video-first storytelling.
Discover how CREContentPro can turn your listings into lead-generating video assets.
Visit CREContentPro.com to learn more and become a CRE Thought Leader today.